KEEPING YOUR DENIM LOOKING GOOD

To keep your denim looking fresh, follow these essential tips:

Wash your denim separately before wearing to avoid colour transfer to light fabrics, underwear, accessories and upholstery.

Cold, gentle machine wash using an eco-friendly laundry detergent.

Avoid any harsh detergents such as bleach or softeners, as they can often strip colour out of natural fibres.

We prefer Persil Black Wash, Martha Gardner Wool Mix or Eco Store Wool and Delicates Mix.

Powder detergents contain bleach and can fade out denim especially black denim.

Avoid frequent washing, air between wears when possible.

Skip the dryer: hang inside out without delay, to preserve the colour and reduce fading.

 Cool Iron or steam if you need to get any creases out.

Store folded or flat to avoid creasing

This helps keep your favourite denim looking good and lasting for years.